It has been over 2 months since the announcement of Love Live! Sunshine!!, a new unknown new project in the Love Live! franchise. Whilst details about what the project will entail have been scarce, a brand new trademark for Love Live! Sunshine!! has been found, and it has been trademarked by animation studio Sunrise (Love Live! School Idol, Code Geass).
Animation studio Sunrise, who animated the Love Live! School Idol anime, filed the trademark on March 27th this year. The trademark was filed to cover the following areas that will utilise the name: Trading cards and related products, clothing, accessories and related products, and home console related products.
The latest visual of the upcoming project reveals a new idol group with 9 new characters that could be participating in the Love Live! contest. Since the first announcement, there has been speculation on who the new characters might be, with various fans tracing her to a possible character in the Love Live! School Idol Paradise mobile game.
Love Live! School Idol Project is an original anime produced by Sunrise studios that aired in January 2013. The conception of the anime project started in 2010 by Dengeki G’s Magazine. The editors wanted the project to be heavily influenced by fans, such as the costumes, hairstyles and names. Throughout this process, a manga of the project simply called Love Live! began in early 2012 by Sakurako Kimino and Arumi Tokita. The next part in the project was the anime series, followed by this app and an OVA. The second season of Love Live! School Idol Project aired last year and an anime film will be released this Summer.
Here is a synopsis of the series from MAL:
Otonokizaka High School stands on the border of three cities: Akihabara—a pop culture mecca that’s evolving by the minute; Kanda—a conservative, cultured city where history and tradition reign supreme; and Jinbo—a quiet area reserved for a more mature, sophisticated population. Amidst this culture clash, the school now faces closure due to the enrollment of fewer and fewer students.
With the school planning to close within three years, nine female students come together with one thing in mind—form a pop idol group to revive the school’s popularity and keep it from shutting down. “In order to protect our beloved school, there’s only one thing we can do… become pop stars!”
Still not much is currently known about Love Live! Sunshine!! Whilst it could be a new anime series, there could also be companion products such as a new mobile card game, a PlayStation Vita title or clothing range.
“Love Live! Sunshine!!”, “Love Live! School Idol Project”, images, video and all associated brands and titles © 2015 Love Live! Project, Sunrise and ASCII Media Works